Particularly if you haven’t visited the website before, you’ll likely start looking elsewhere pretty quickly, and the chances are that your potential leads or customers will be doing the same thing. More often than not, a high bounce rate is a result of a poorly performing website or individual web page.Ĭonsider how long it typically takes you to abandon a webpage when it takes too long to load. If a web page takes too long to load up on either a desktop or mobile browser, it will be driving away huge numbers of visitors.Ī webpage’s bounce rate refers to the number of people who visit the page only to leave within a few seconds having not engaged with any of the content on the page. Given the rather short attention span of the typical Web user, particularly if they are browsing from a mobile device, it shouldn’t be difficult to see why page speed is so important. While the performance of a web page is also largely dictated by the user’s network connection to it, there are still many things that you can do to make sure that your website and its pages are optimally configured to provide the best performance.Īfter analysing a webpage’s performance, PageSpeed Insights will provide suggestions in the form of colour-coded icons to tell you about important issues, minor issues and things that are working optimally. Google recommends that you aim for a score of 85 or above. The PageSpeed Insights application fetches each URL once on a desktop client and once on a mobile client in order to provide a score out of 100 points.

Google page speed insights